How to list your business on Word of Mouth Australia
TL;DR
Word of Mouth (wordofmouth.com.au) is an Australian review site for local businesses, collecting customer reviews since 2007. Registering a business is free, while the paid plans cost A$490 a year (Essentials) and A$1,290 a year (Pro), both including GST. It suits Australian service businesses and local startups whose customers search by suburb.
What is Word of Mouth?
Word of Mouth presents itself as a complement to Google: a place where customers leave longer, more detailed reviews of local businesses and services. On 30 October 2026 the homepage counted over 984,000 registered businesses, over 781,000 reviews and over 15,000 jobs posted, with new reviews arriving within the hour.
Three rules shape the site. Only paying customers of a business may review it. Businesses cannot change or remove reviews; they can flag a review as suspect or inappropriate, and the Word of Mouth team investigates. And most listings are created by the first customer who reviews a business, so your company may already be there with details someone else typed.
Who should list on Word of Mouth?
Good fit:
- Australian service businesses that win customers suburb by suburb.
- Local startups with in-person customers that want reviews beyond Google.
- Founders who want review widgets for their own website.
Skip it:
- SaaS and app startups with online customers and no local service. Buyers of software do not look here.
- Businesses outside Australia. The site is built around Australian suburbs.
How much does Word of Mouth cost?
- Free: a directory listing, 2 website widgets, up to 5 automated review requests a month and 10 one-off SMS review requests.
- Essentials: A$490 a year including GST (the FAQ quotes A$49 a month; paying yearly saves 17%). Featured placement in up to 10 suburbs with priority ranking, a Verified by Word of Mouth badge, review collection tools, all website widgets, Service Awards eligibility, up to 100 review automations and 30 SMS requests a month.
- Pro: A$1,290 a year including GST. Everything in Essentials plus review requests for Google, Facebook and 40+ other review sites, an AI chatbot for enquiries, sentiment analysis, video reviews and 50 SMS credits a month.
There are no lock-in contracts. If you cancel a paid plan, you drop to the free listing and your reviews stay visible.
How do you share your startup on Word of Mouth?
- Search Word of Mouth for your business name. If a customer already created the listing, claim it and check every detail.
- If you are not listed, register your business for free.
- Complete the details the free listing allows. The business FAQ lists a tagline, description, logo, special offers and a chosen featured review among the paid-plan features.
- Send the free automated and SMS review requests to recent paying customers.
- Add a free widget to your website so visitors see your rating.
Tips to get more out of Word of Mouth
- Ask customers right after the job is done, while the details are fresh, and ask them to name the suburb and the service.
- Put your listing link on invoices and follow-up messages, so paying customers find the review form without searching.
- Start on the free plan and pay for Essentials only if you need featured placement in specific suburbs.
- Read the business FAQ and the Fair Play Policy before you dispute a review.
Our verdict
Word of Mouth is a busy, long-running review site for Australian local services, and registration costs nothing. Tech startups without a local service gain little from it; local service businesses should claim their listing before a customer writes it for them.
More options: see all business directories and local listings. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.