How to list your startup on SmartCustomer (formerly Sitejabber)
TL;DR
Sitejabber now runs as SmartCustomer: sitejabber.com redirects to smartcustomer.com. Shoppers read and write reviews of online businesses there, and a business gets a free profile to add company details and answer reviews. Paid plans add review requests and send ratings to Google Seller Ratings, with no public prices, and the platform suits e-commerce and consumer brands with paying customers.
What is SmartCustomer?
SmartCustomer is a consumer review platform, founded in 2006 as Sitejabber, with millions of reviews of online stores and services. Any business can receive reviews, whether or not it has claimed its profile: SmartCustomer creates a profile automatically after the first review.
Two rules matter for founders. Since February 2026, every review must be verified through proof of purchase or a match with a customer in the business's records. And no business can pay to change its rating or remove a review; filtering out unhappy customers before asking for reviews breaks the Review Integrity Policy. The background: in January 2025 the US FTC approved a final order against Sitejabber for presenting ratings collected at checkout, before buyers received the product, as reviews of the product.
The domain authority of 74 belongs to the old sitejabber.com domain. The real gain is trust: reviews on a third-party site and star ratings in Google Shopping ads.
Who should submit to SmartCustomer?
- E-commerce and D2C brands that sell online to consumers and run Google Shopping ads.
- Online services and subscriptions with enough orders to collect verified reviews every month.
- Startups that already have a SmartCustomer or Sitejabber profile and need to answer what customers wrote.
- Skip it before launch: verified reviews need real purchases.
- Skip it for B2B software. Business buyers check G2 and Capterra. Local shops get more from Google Business Profile.
How much does SmartCustomer cost?
The business account is free: claim your profile, add company information, respond publicly to reviews and use the starter tools to collect and monitor feedback.
Paid plans are called Liftoff, Accelerate, Ascend and Custom. They raise the number of monthly review requests and add review aggregation, distribution of reviews to other platforms, analytics and competitor tracking. SmartCustomer does not publish prices; you get a quote from sales. As an official Google Review Partner, it sends reviews to Google Seller Ratings and star ratings to Google Shopping ads.
How do you share your startup on SmartCustomer?
- Search smartcustomer.com for your website to see if a profile already exists.
- Open the free business registration and enter your name, role, work phone, company name, company website, email and a password.
- Claim your profile and add your logo, description and contact details.
- Reply to existing reviews, starting with the negative ones.
- Invite every recent customer to review you, using the order data that proves the purchase.
Tips to get more out of SmartCustomer
- Send review requests after delivery. Ratings collected at checkout are exactly what the FTC order targeted.
- Ask all customers, happy or not. Selective invitations break SmartCustomer's rules.
- Answer each review within a few days with a specific fix or next step, since future buyers read the replies.
- Connect your e-commerce store or help desk (a Zendesk app exists) so invitations and replies run without manual work.
- Pay for a plan only when Google Seller Ratings matter to you, which means a steady flow of reviews and a Google Shopping budget.
Our verdict
For an online consumer brand with paying customers, the free SmartCustomer profile is worth claiming so you can answer reviews under the old Sitejabber name and the new one. The paid plans make sense for shops that run Google Shopping ads and want seller ratings. Pre-launch startups and B2B software can skip it.
More options: see all business directories and local listings. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.