How to get your mobile game covered by Pocket Gamer
TL;DR
Pocket Gamer is a mobile and handheld games site founded in 2006 and run by Steel Media Ltd. Reviews are free: email reviews@pocketgamer.co.uk with game info, a promo code or APK and assets, and send news to news@pocketgamer.co.uk. Advertising is paid and conference pitches need an event ticket. The site suits indie studios with an iOS, Android or handheld game.
What is Pocket Gamer?
Pocket Gamer covers iOS, Android and handheld games with news, reviews, previews, interviews, tier lists, redeem codes and "best games" lists. The site belongs to the Steel Media network, which also runs AppSpy, 148Apps, PocketGamer.biz (the B2B news site for the games industry), the Pocket Gamer Connects conferences and The Big Indie Pitch.
Pocket Gamer also runs the App Army, a reader community that gets early game codes and shares opinions in articles. The advertise page puts it at 4,500 members.
Who should pitch Pocket Gamer?
- Indie studios and startups with a mobile or handheld game close to launch or in soft launch.
- Developers with a big update, a port to a new platform, or a new Apple Arcade title.
- Teams that can send a promo code, TestFlight build or APK before release.
- Studios ready to pitch on stage at a Pocket Gamer Connects event.
- Skip it with a non-game app, a PC-only title, or a game with no build to try.
How much does Pocket Gamer cost?
Editorial coverage is free, and the team says it considers every game sent to the review inbox without promising to review each one. Paid options run through Steel Media: consumer advertising on Pocket Gamer and its sister sites (contact on the advertise page), and B2B sponsorship on PocketGamer.biz and at PG Connects. No prices are published. The Big Indie Pitch is free to enter, with a Pocket Gamer Connects ticket required; the next mobile edition is listed for 18 January 2027 in London.
How do you pitch your game to Pocket Gamer?
- Read the Pocket Gamer contact page, which lists every inbox and the team's advice for developers.
- For a review, email reviews@pocketgamer.co.uk with a game description, a promo code or APK, trailer, screenshots and the release date.
- For news and previews before the game is ready for review, email news@pocketgamer.co.uk.
- For giveaways, write to competitions@pocketgamer.co.uk. For advertising, write to advertising@pocketgamer.co.uk.
- To pitch in person, apply to The Big Indie Pitch. The top three get editorial coverage in Pocket Gamer, PocketGamer.biz and AppSpy, and every game appears in a round-up article.
Tips to get more out of Pocket Gamer
- Send codes before launch without asking first. The team says it will not publish a review until the game is live in the UK.
- Name past coverage: if Pocket Gamer or a rival already wrote about your game, add the link.
- Mention industry experience, a known publisher or past hits in the first lines.
- Agree an embargo in writing. The site treats an embargo as void once the material is public.
- Ask for the award graphic if your game wins one at review, and quote the review on your store page.
Our verdict
Pocket Gamer is one of the most useful free pitches for a mobile game: clear inboxes, honest rules and a review team that takes codes before launch. Coverage depends on the game, so send a strong build early. The Big Indie Pitch adds a free stage and guaranteed round-up coverage if you can attend a PG Connects event.
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