How to list your startup on Yell.com
TL;DR
Yell.com is a UK directory for local services, run by Yell Limited in Reading. The Yell Business profile is free and Yell shares your details with Apple, Amazon Alexa and Microsoft. Paid managed marketing starts at £299 a month, and the free profile suits UK startups that sell to local customers.
What is Yell.com?
Yell.com lists UK businesses by trade and location, with contact details, photos and customer reviews. People use it to find a plumber, a dentist, a florist or an accountant near them. Next to the directory, Yell sells digital marketing to small businesses: websites, local SEO (search engine optimisation), paid ads and social media management.
The domain authority of 72 belongs to yell.com. The gain for a startup is a profile with reviews that UK customers find, plus your details passed to Apple, Alexa and Microsoft. Yell adds that it cannot guarantee your data appears across all networks.
Who should submit to Yell.com?
- UK startups with a local customer base: trades, home services, health and beauty, cleaning, tutoring, events, restaurants and shops.
- Service businesses that win work through reviews and phone calls.
- Founders building consistent local citations next to Google Business Profile.
- Skip it if your company has no UK address. Yell organises listings by UK location.
- Low priority for SaaS, apps and B2B products sold online across borders.
How much does Yell.com cost?
The business profile is free. Yell's business site lists these paid plans, all monthly:
- Amplify: from £299 a month, aimed at visibility across Google, Maps and AI search.
- Accelerate: from £699 a month, everything in Amplify plus targeted advertising.
- Local SEO and Managed Social: from £300 a month.
Yell publishes no prices for websites, paid ads or listing upgrades; you get a quote after a call. Paid plans come with a Lead Guarantee: if Yell misses the agreed number of leads, it credits the difference back. Yell also offers a free 30-minute marketing audit with a 50-point check, and promises a callback within one business day.
How do you share your startup on Yell.com?
- Search yell.com for your business name and town. If a listing exists, claim it instead of adding a second one.
- If there is none, open the free listing page or call 0800 777 445.
- Say that you manage the business, so the listing belongs to you.
- Pick your address from the suggestions or enter it by hand, then add your phone number, website and category.
- Add opening hours, photos of your work and a short description, then ask your first customers for reviews.
Tips to get more out of Yell.com
- Use the exact name, address and phone number of your Google Business Profile.
- Choose the narrowest category that fits ("bathroom fitter" instead of "builder").
- Upload real photos of finished jobs or your premises. Yell profiles show photos and testimonials next to your contact details.
- Yell proposes paid upgrades after a call with its team. Ask for every price and the contract length in writing before you sign anything.
- Measure calls and website visits from Yell for three months before you pay £299 a month or more.
Our verdict
For a UK startup that sells to local customers, the free Yell profile is a quick win: reviews, a citation and your details sent to Apple, Alexa and Microsoft. The paid plans are managed marketing packages at agency prices, so compare them with what you spend on Google Ads yourself. Non-UK and online-only startups can skip Yell.
More options: see all business directories and local listings. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.