How to list your service startup on Sulekha
TL;DR
Sulekha is an Indian local services marketplace: customers post a need, such as packers and movers or home tuition, and Sulekha sends the verified request to matching businesses. Listing your business is free, and you pay per lead, at a price that depends on the type of request and the city. It suits service startups in Indian cities that can call customers back fast.
What is Sulekha?
Sulekha.com lists local service providers in Indian cities such as Bangalore, Chennai, Delhi, Mumbai, Hyderabad and Pune, and runs pages for Indian communities in North American cities such as New York, Chicago, the Bay Area and Toronto. Its business page speaks of a 3 million+ network of businesses and customers (October 2026). Sulekha collects a customer's requirement, verifies it, matches it to businesses by service type and location, and passes on the customer's contact details and a summary of the need. The business then calls the customer directly.
Who should submit to Sulekha?
- Service startups in Indian cities: home cleaning, pest control, AC repair, packers and movers, beauty services, catering and events.
- Education startups: home tuition, entrance exam coaching and overseas education advice. Sulekha lists overseas education and entrance exam coaching among its high-demand services.
- Skip it if you sell software, a physical product or B2B services: Sulekha matches households and students with local providers.
- Skip it if your team cannot sell by phone, because every lead turns into a call.
How much does Sulekha cost?
- Free: the business listing and profile. The business page title reads "Advertise your Business Online Free on Sulekha.com".
- Pay per lead: the FAQ says "The price of our service requests varies by the type of request and the location of the request." You see the current price for each request type in the Sulekha Business app after you enrol.
- Sulekha publishes no fixed price list, so we could not verify lead prices (October 2026).
How do you share your startup on Sulekha?
- Go to the Sulekha business owners page, enter the service you provide, your Indian mobile number (+91) and your city, and confirm with the OTP (one-time password). If your business already appears on Sulekha, claim the listing first.
- Install the Sulekha Business app for Android or iOS, then define your services and the localities you cover.
- Check the lead price for your category in the app and switch on the lead flow. You can pause and restart it at any time.
- Call each customer quickly. Sulekha's own page says customers stay active for a few hours after they post a need.
- Ask happy customers for a review and add photos of finished work: Sulekha says customers engage with businesses that have a rich profile page.
Tips to get more out of Sulekha
- Pick narrow services and localities. A wide setup buys leads you cannot serve.
- Start with one service in one city, track cost per lead against jobs won for a month, then expand.
- Keep a short call script with price ranges ready, because Sulekha sends each request to more than one matched business.
- The DA of 77 belongs to sulekha.com. Treat the profile as a lead source; one listing does little for your own site's SEO.
Our verdict
Sulekha is a direct lead channel for Indian service startups that sell to households and students. The listing costs nothing and the real cost sits in the per-lead price, so test one city and one service before you scale.
More options: see all business directories and local listings. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.