How to list your startup on YourStory
TL;DR
YourStory is an Indian media company that covers startups, funding and founders, and it runs a company database of startup profiles. The open door for founders in October 2026 is the "List Your Company" form on the database, which shows no price. The editorial "Get featured on YourStory!" form is closed, so press coverage now depends on real news reaching its editors.
What is YourStory?
Shradha Sharma started YourStory in 2008 as a blog about young entrepreneurs, and it grew into a Bengaluru-based media group. It publishes daily startup and funding news, videos on YSTV, the YS Buzz newsletter and several brands: HerStory for women entrepreneurs, The CapTable, AI Story, SMB Story, Social Story, Enterprise Story, plus YourStory Hindi and YourStory Tamil. It also runs events such as DevSparks in Coimbatore and Delhi.
The company database at yourstory.com/companies calls itself "a list of companies curated by YourStory Media." A profile shows your description, legal name, headquarters, business model, founding date, team size, founders, timeline, revenue streams, target market and links to your website and social accounts. The "Recently Added" list includes startups founded in 2026, so new entries still go live.
Who should list on YourStory?
Good fit:
- Indian startups and founders who sell to Indian customers or investors.
- Women founders in India, who also fit the HerStory coverage.
- Startups with news to announce, such as a funding round, that want a profile in place when a journalist looks them up.
Skip it:
- Startups with no link to India: the readers and investors are Indian.
- Founders who want a guaranteed article: the profile and editorial coverage are separate.
How much does YourStory cost?
The company database shows no price for a listing, and editorial coverage is decided by editors. Paid options sit with the sales team: advertising, newsletter ads and branded content, through sales@yourstory.com or the "Advertise with us" form. YourStory publishes no rate card.
How do you list your startup on YourStory?
- Search the YourStory company database for your startup. If a profile exists, use the Claim Profile button on it.
- If there is none, click List Your Company on the same page. It opens a Google Form that asks you to sign in with a Google account.
- Prepare the facts the profiles show: a short description, legal name, city, business model, founding year, team size, founders, revenue streams and target market.
- For news, use the contact page: the editorial link there leads to the closed "Get featured" form, and the Pitch To Us link in the footer leads to an old 2024 PitchFest page whose form no longer accepts entries. For partnerships, write to partnerships@yourstory.com.
Tips to get more out of YourStory
- Fill in every profile field: founders, timeline and target market make the page useful to readers and investors who look you up.
- Keep the description factual: what you sell, to whom, in which city.
- Link your website and social accounts on the profile. On the profile we checked in October 2026, the website link carried no nofollow tag.
- Read HerStory and the funding news before you write to YourStory, so you know which stories its writers cover.
Our verdict
YourStory is worth a company profile for any startup that sells in India. Treat it as a database listing for now: with the editorial form closed, coverage comes from real news and from relationships with its writers.
More options: see all startup directories and launch sites. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.