How to list your startup tool on Startup Stash
TL;DR
Startup Stash is a curated directory of tools and resources for startups, with about 2,260 tool pages in its sitemap (October 2026), and tool pages are still added or updated in 2026. Submitting a product goes through a Typeform with no payment step. It suits B2B tools that founders use to build, launch, sell and run a company.
What is Startup Stash?
Startup Stash calls itself one of the world's largest online directories of tools and resources for startups. Founders browse it by category, from analytics and CRM to legal, payments and raising capital. Each tool gets its own page, and the site adds alternatives pages, Top Tools shortlists, a blog and a weekly newsletter called the STASH.
The directory is still maintained. The tools sitemap shows 27 tool pages added or updated in 2026, and the blog published new articles through October 2026.
Paid placement stays apart from the rankings. The "How we review tools" page states that money does not buy a place, a rank, or a softer limitation on a Top Tools page, and editors check first-party pricing pages before a shortlist goes live.
Who should submit to Startup Stash?
- SaaS and software startups whose buyers are founders and small teams: CRM, payments, analytics, forms, customer support, project management, legal and finance tools.
- Services that founders shop for: outsourcing, naming, pitch deck help, fundraising tools.
- Skip it if you sell to consumers. The readers are founders picking tools for their company.
- No business email address means no listing: the form accepts work or business emails only.
How much does Startup Stash cost?
The listing form on the Add a Listing page has no payment step, and the site publishes no listing fee. The last question asks whether you want to advertise, when the campaign should start and what budget you have, with ranges from less than $3,000 to $20,000+. Answering no keeps your submission a plain listing request.
Startup Stash publishes no review time and does not promise to accept every submission. Tool page links carry no nofollow tag and include UTM tags, so the referral traffic shows up in your analytics.
How do you share your startup on Startup Stash?
- Search Startup Stash for your product and your category, so you know your neighbours and avoid a duplicate.
- Open the Add a Listing page and start the Typeform.
- Enter your first and last name and a work email, then the product name, which becomes the listing title.
- Write a short description of up to 160 characters and a long description of up to 500 characters, add the product URL and pick one category from the list.
- Upload your logo, paste a video link if you have one, and answer the advertising question. For help, the form names asaf@startupstash.com.
Tips to get more out of Startup Stash
- Use the 160 characters for the job your tool does ("Send invoices in 30 seconds from Slack"). A concrete task beats a slogan.
- Choose the category your buyer browses. "Launching", "Early users" and "Raising Capital" are niche categories with fewer neighbours.
- Add a short demo video. It turns your page into more than a logo and two lines.
- Check the alternatives pages for the big brand in your space. If you compete with it, mention that brand in your long description.
Our verdict
Startup Stash is a still-maintained startup tool directory with a free submission form and followed links. It is a sensible, low-effort listing for any B2B tool aimed at founders, with no guaranteed review time. Treat the advertising question as optional.
More options: see all startup directories and launch sites. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.