How to list your software startup on SoftwareSuggest
TL;DR
SoftwareSuggest is a B2B software and services directory with 50,000+ listings in 1,500+ categories. The vendor listing is free; paid packages start at $4,000 for 6 months and add pay-per-click and lead credits. It fits B2B SaaS startups with an off-the-shelf product and a company email address.
What is SoftwareSuggest?
SoftwareSuggest is a software discovery site where companies compare business tools by category, read reviews and estimate prices. Its vendor page claims 10M+ active yearly buyers and says the site is trusted by more than 5 million users worldwide. It covers software and services, from ERP and accounting to HR, CRM and retail tools, and its vendor pricing page lists plans in US dollars and Indian rupees.
Vendors can create three profile types: Company, Software or Service. The site discloses that it receives compensation from some vendors and states that payments do not change its ratings.
Who should submit to SoftwareSuggest?
- B2B SaaS startups with a publicly available, off-the-shelf product. Custom or bespoke software does not qualify.
- Founders with buyers in India: SoftwareSuggest runs city-level category pages there, such as ERP software in Ahmedabad.
- Skip it if your product is a consumer app or a personal productivity tool. The guidelines accept primarily B2B software.
- Skip it if you only have a Gmail or Outlook address. SoftwareSuggest does not accept consumer email domains.
How much does SoftwareSuggest cost?
- Free listing: a profile with customer reviews and category placement.
- Basic, $4,000 for 6 months: premium listing, ad-free profile page, $1,000 PPC credit, a text CXO interview, a PR article, a guest post, a social media mention and a newsletter slot every 90 days.
- Gold, $9,000 for 6 months: $2,500 PPC credit plus $2,500 in marketing qualified lead credit, a product review, more articles and social mentions, and a dedicated account manager.
- Platinum, $15,000 for 12 months: $5,000 PPC and $5,000 lead credit, a video CXO interview, 4 PR articles, 4 guest posts and a monthly newsletter slot.
Cost per click and cost per lead are set at sign-up, so ask for the rates in your category before you commit.
How do you share your startup on SoftwareSuggest?
- Open the SoftwareSuggest vendor page and register with your company email.
- Choose the profile type: Company, Software or Service.
- Add the required details: name, logo, description and screenshots of the real product screens. Videos must be in English and hosted on YouTube or Vimeo.
- Follow the vendor guidelines: no first-person wording, no superlatives, no calls to action and no "Inc" or "LLC" in the name.
- Keep the listing current and reply to reviews from the vendor portal. Paid services are booked through a call with the sales team.
Tips to get more out of SoftwareSuggest
- Write the description in the third person with facts buyers compare: who it serves, main features, pricing model, deployment.
- Upload real screenshots of the product. The guidelines reject stock images.
- Ask your first customers for reviews right after they go live. A free profile with reviews earns more buyer trust than an empty one.
- Before buying a package, ask for monthly clicks and leads in your exact category, then compare that with the PPC credit you get.
Our verdict
SoftwareSuggest is worth a free listing for any B2B SaaS startup, and the strict guidelines keep profiles clean. The paid packages start at $4,000 and mix PPC with content, so buy only once your category shows real buyer demand. Consumer products should look elsewhere.
More options: see all software and SaaS review sites. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.