How to list your software or service company on GoodFirms
TL;DR
GoodFirms is a B2B review directory where buyers compare software products and service companies by verified reviews, price and ranking. A listing is free after a check by its research team, which accepts about 23% of applicants; PRO costs $49 a month, billed yearly at $588, and sponsorship is priced on request. It suits B2B SaaS founders and agencies.
What is GoodFirms?
GoodFirms was founded in 2015 and runs two directories: one for service providers (development, design and marketing agencies) and one for software, split into hundreds of categories from 3D CAD software to AI agent builders. Each software category page ranks products and shows the star rating, number of reviews, entry-level price, free trial and pricing type. The CRM category alone listed 778 products on 29 October 2026.
GoodFirms publishes its ranking method, the Leaders Matrix (version 3.2, reviewed 13 May 2026). Client reviews make up 50% of the performance score, and newer reviews weigh more: a review loses most of its weight after three years.
Who should submit to GoodFirms?
Good fit:
- B2B SaaS and business software with a clear category, a public price and a free trial, because those fields appear on every product card.
- Agencies and dev shops that can show finished projects and get past clients to write reviews.
Skip it:
- Consumer apps, games and physical products. The software directory is organised around business categories.
- Founders hoping for a backlink. The "Visit website" buttons are nofollow, so the DA 55 stays with goodfirms.co.
How much does GoodFirms cost?
- Free, $0, forever: no card needed. You get research verification, a public profile with verified reviews, a place in the Leaders Matrix and access to a limited number of public buyer requests (RFPs).
- PRO, $49 a month, billed at $588 a year: traffic analytics, a custom landing page, badges and widgets, priority review submission and, in the words of the pricing card, a better ranking within one category.
- Sponsors, price on request: placement above non-sponsors, banner ads, geographic targeting and all PRO features.
The methodology page says sponsorship does not change the algorithmic rank, while the PRO card promises a better ranking. Ask sales before you pay.
How do you share your startup on GoodFirms?
- Open Get Listed and click "List your company for free". Sign up with a business email on your own domain.
- Choose your organisation type: Software for a product, Services for an agency.
- Fill in the fields buyers see on category pages: description, categories, entry-level price, free trial and pricing type.
- Wait for the research team's verification. For service firms GoodFirms checks the registered company, at least 2 years in business, 5 real projects per claimed service and calls with past clients.
- Send customers to the review form. The research team confirms each reviewer's identity before publishing.
Tips to get more out of GoodFirms
- Pick a narrow category. The ranking rewards focus, so a product that does one thing scores higher in that category than a generalist.
- Ask for reviews every month instead of in one burst. Fresh reviews carry more weight than old ones.
- Publish your price. "Contact vendor" looks weak next to a competitor showing "$14 per month".
- Aim for 10 reviews or more. The method pulls a thin rating toward the platform average of 4.4, so three perfect scores end up near 4.5.
Our verdict
GoodFirms is a solid free listing for B2B software and agencies, and its published ranking method rewards steady reviews more than budget. Treat it as a trust signal for buyers comparing vendors, and pay for PRO only after the free profile brings in reviews.
More options: see all software and SaaS review sites. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.