How to list your business on Yellow Pages (yellowpages.com)
TL;DR
Yellow Pages (yellowpages.com, branded The Real Yellow Pages) is a free online directory of US local businesses, owned by Thryv Inc. Claiming or adding your listing costs nothing, and Thryv sells websites and wider local visibility on top, with no public price list. It suits local service businesses in the US; most software startups can skip it.
What is Yellow Pages?
Yellow Pages started as the printed phone book of local businesses, and Thryv traces the brand back to 1886. Thryv acquired the Yellow Pages in 2017 and describes The Real Yellow Pages today as a way for customers to find home service businesses in their local area. That focus puts plumbers, cleaners, roofers, electricians and similar trades at the centre of the directory.
On 14 September 2026, Thryv agreed to sell its print directories business (print Yellow and White Pages in the US, Australia and New Zealand) to Carolwood L.P. for $142 million, with closing expected in the fourth quarter of 2026. Thryv's Internet Yellow Pages and other online properties are excluded from that deal, so the online listing stays a Thryv product.
The domain authority of 86 belongs to yellowpages.com. For your business, the gain is a consistent name, address and phone number (NAP) on a long-standing directory, plus calls from people who search there.
Who should submit to Yellow Pages?
- Local service businesses in the US: home services, repairs, cleaning, landscaping, health and beauty practices, restaurants and shops with an address.
- Startups selling a local service in US cities, such as a cleaning or repair company, that want matching details across Google, Bing and big directories.
- Skip it if you sell software online with no local customers. Buyers of a SaaS product do not search a phone directory.
- Skip it if your company has no US address or phone number.
How much does Yellow Pages cost?
The listing is free. Thryv states that business owners can list their company on yellowpages.com at no cost. Paid products come from Thryv and include a website builder (domain included with a monthly subscription), a professionally designed website and a Growth Package that shows your business in five additional cities, with call tracking and call recordings. Thryv does not publish prices for these on its Yellow Pages page, so you get a quote from a sales representative.
How do you share your startup on Yellow Pages?
- Open the Real Yellow Pages page on Thryv or the Claim Your Listing link on the yellowpages.com business login.
- Enter your business location, name and address, then claim the existing listing or add a new one.
- Create your free account with a business email address.
- Fill in contact details, services and service area, then publish your updates.
- Log in later through the Business Owner Log In to keep hours, photos and services current.
Tips to get more out of Yellow Pages
- Use exactly the same business name, address and phone number as on your Google Business Profile and website.
- Pick categories that match how customers search, such as "emergency plumber" for a plumbing business.
- List every city you serve in the service area field, since Thryv sells extra cities as a paid product.
- Decline paid packages until the free listing has produced calls you can count.
Our verdict
For a US local service business, a free Yellow Pages listing takes a few clicks and keeps your contact details consistent across the web. The paid Thryv products need a clear quote and a test period first. Software startups without local customers gain little from it.
More options: see all business directories and local listings. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.