How startups get covered by VCCircle, India's deal news site
TL;DR
VCCircle is an Indian news site about venture capital, private equity, M&A and startup funding, founded in 2005 and owned by HT Media through Mosaic Digital. Its Companies Directory has no sign-up form: it lists companies that already appear in VCCircle stories, so the way in is news coverage. Many articles sit behind a paywall, with Premium access at ₹5,299 a year.
What is VCCircle?
VCCircle reports on deals, exits and investors in India, with a separate MEA (Middle East and Africa) edition. Its About page says it was the first website in India to launch a premium subscription model. The advertising page cites 500,000 unique visitors a month and 30,000 daily newsletter subscribers, mostly CEOs, fund managers, investment bankers and corporate development heads.
The Companies Directory is an A to Z index of 83 pages. Each company page collects the articles that tag that company: the page for 2070 Health lists six stories from June 2023 to September 2026. A company gets a page when a reporter writes about it.
Who should aim for VCCircle?
- Indian startups that just raised money, from seed rounds upward, with named investors.
- Founders in fintech, consumer brands, healthcare and tech with a deal, an acquisition or a new fund behind them.
- Skip it if you have no link to India or the MEA region, no deal news, or you want a free self-serve listing.
How much does VCCircle cost?
Editorial coverage carries no published fee. Reading is another matter: stories marked Premium or Pro need a subscription. Annual plans on subscription.vccircle.com, GST included:
- Premium: ₹5,299 a year, with unlimited premium articles, newsletters and a 20-year archive.
- Pro Lite: ₹15,999 a year, adding PRO articles, sector reports and a deal tracker.
- Pro: ₹24,999 a year, adding ad-free reading and early access to selected stories.
- Enterprise: custom pricing for teams.
Display ads, newsletter banners and email mailers go through info@vccircle.com. VCCircle also runs paid posts in an Insights Focus section, and its footer states that no VCCircle or TechCircle journalist works on that content.
How do you get your startup into VCCircle?
- Check for an existing page. Browse the Companies Directory by first letter. A past mention means a page exists.
- Make news worth a deal story. VCCircle runs funding roundups covering several early-stage raises in one article, such as a late-October 2026 piece on Let's Game Now and QwikBuild, plus longer premium stories on bigger rounds.
- Email the right reporter. The contact page lists a general form, a grievance address and subscription@vccircle.com, and publishes no news tips address. Find your sector's reporter through recent bylines and write to them.
- Brief your lead investor. Funds that VCCircle covers regularly can pass your round to reporters they know.
- For paid placements, email info@vccircle.com and ask for the media kit.
Tips to get more out of VCCircle
- Give hard numbers: round size in rupees and US dollars, stage, lead and follow-on investors, and what the money pays for.
- Offer the story before the public announcement, under embargo, so the reporter has a reason to run it first.
- Treat an Insights Focus post as advertising. Readers see the label, and it carries none of the weight of a reporter's story.
Our verdict
VCCircle is the right target for Indian startups with real funding or deal news, because its readers are the investors and dealmakers founders want to reach. As a directory it is weak: you cannot add yourself, and the paywall limits how many people read the story.
More options: see all tech media, blogs and newsletters. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.