How to share your startup on X (Twitter)
TL;DR
X is the social network formerly called Twitter, renamed in 2023. An account is free, paid plans for individuals start at $3 a month, and businesses that want a gold checkmark pay from $200 a month. It suits founders who build in public, developer tools, AI and SaaS startups, and anyone selling to the tech crowd.
What is X?
X is a real-time feed of short posts, replies, images, videos, polls and live audio rooms called Spaces. Elon Musk bought Twitter in October 2022 and renamed it X the following year. A free account posts up to 280 characters at a time, and paid subscribers can write longer posts. Founders use X to share progress, launch products, answer customers and meet investors, journalists and other builders through replies and Communities, the topic groups inside X.
The domain authority of 95 shown here belongs to the host domain. Links in posts and bios are nofollow, so the return comes from reach, replies, direct messages and signups.
Who should use X for their startup?
Good fit:
- Developer tools, AI and SaaS startups, since many engineers, founders and tech journalists read X every day.
- Founders who build in public and share revenue, user numbers and lessons under tags like #buildinpublic.
- Startups launching on Product Hunt or Hacker News that want a launch-day thread.
Skip it, or give it less time:
- Local service businesses, which get nearby customers faster from Google Business Profile.
- Founders who cannot reply to comments within a day. On X, people get to know you in the replies.
How much does X cost?
- Account: free.
- X Premium for individuals costs $3 a month for the entry tier, $8 a month for Premium and $40 a month for Premium+, the US prices reported by MacRumors in March 2026. X Pro, the multi-column dashboard once called TweetDeck, now requires Premium+.
- Premium Business, the plan formerly named Verified Organizations, starts at $200 a month or $2,000 a year with a gold checkmark, and Full Access costs $1,000 a month (X Help Center).
- Prices vary by country, and X Ads is a separate product.
How do you share your startup on X?
- Sign up on X with a company email and create an account for the startup. Keep the founder's personal account active too.
- Set the handle, name, logo and header image, write a bio that says what you make and for whom, and add your website link. Pin a post with a 30-second demo or your launch announcement.
- Post updates, reply to people in your niche and join relevant Communities. Each Community sets its own rules, so read them before you share a link. X's spam and platform manipulation rules ban mass following, duplicate posts across accounts and automated replies.
Tips to get more out of X
- Write a launch thread. The first post names the problem and shows a short video or GIF, the middle posts explain how the product works and the last post links to it.
- Upload demo videos directly to X so they play inside the feed.
- Reply before you post. Spend 20 minutes a day answering founders and buyers in your space.
- Build X Lists of customers, journalists and investors so their posts do not get lost in the main feed.
- Share real numbers, such as revenue, signups or a failed experiment. Concrete figures give people something to reply to.
Our verdict
X is free and still a place where many tech founders, developers and journalists talk in public. It pays off for founders who post and reply every week, and a company account that only drops links gets little back.
More options: see all founder communities. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.