How to get your startup covered by The Verge
TL;DR
The Verge is a US tech publication founded in 2011 that covers gadgets, AI, apps, policy and culture. Coverage is free, editorial and cannot be bought: you send a tip to tips@theverge.com or through the contact form, and an editor decides. It suits startups with a consumer product or a story about how technology affects people.
What is The Verge?
The Verge describes itself as being about technology and how it makes us feel. It publishes breaking news, product reviews, features and investigations, plus video and podcasts such as The Vergecast and Decoder. Its sections cover tech, reviews, science, entertainment, AI and policy. The site footer names The Verge as part of PMX Global, LLC, a subsidiary of Penske Media Corporation.
Who should pitch The Verge?
- Startups with a consumer gadget, app or service that Verge readers can buy or use.
- Founders with firsthand evidence or documents about a company, product or regulator. The tips page says evidence matters more than a hunch.
- AI, smart home, transport and creator-economy startups with a launch that changes how people use technology.
- Skip it for B2B software with no consumer angle, small funding rounds and sponsored content requests: the editorial team does not produce paid content.
How much does The Verge cost?
Editorial coverage is free. The ethics statement says the editorial team does not accept anything of value from companies or their PR firms: no gifts, meals, discounted services or paid trips. It never produces paid content and keeps a wall between editors and the parent company's advertising teams. Advertising exists through a separate option on the contact form, with no published prices.
How do you get your startup covered by The Verge?
- Read the ethics statement. Spokespeople talk on the record by default, and "on background" counts only if a reporter explicitly agrees to it.
- Find the right writer. The How to tip The Verge page links to a staff list, and author pages show email addresses and Signal accounts.
- Send your news to tips@theverge.com or to that writer. Lead with what is new, the date, the price and the proof.
- Or use the contact form: choose "I have an editorial tip" for news or "I want to pitch a story" for a story idea. The tip form asks for a one-sentence summary, the details, your name and email, and offers an anonymity checkbox.
- Advertising goes through the "I'm interested in advertising" option on the same form, kept separate from the newsroom.
Tips to get more out of The Verge
- Write the one-sentence summary first: the form asks for it, so make it carry the news.
- Pitch the reviewer of your category. The Verge runs review sections for phones, tablets, smart home and headphones; check who wrote the latest review in yours.
- Never send gifts or perks with a pitch: the ethics policy bans them, and they hurt your credibility.
- Expect criticism. The ethics statement says The Verge is routinely critical of the companies it covers, so pitch only a product that holds up under testing.
Our verdict
The Verge rewards founders with a real consumer story and punishes PR fluff. A clear tip with evidence, sent to the right reviewer or reporter, gets read; a press release with a gift attached does not. B2B founders get more from trade media in their sector.
The domain authority shown belongs to theverge.com as a whole, and editors decide whether a story links to you, so the real gain is readers and credibility.
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