How to get your startup covered by The Register
TL;DR
The Register is a British technology news site for IT professionals, known for its sharp headlines. Coverage is free and editorial: you email a tip to the reporter on your beat or to news@theregister.com. Its reader forums are for discussion only, and the house rules tell commenters not to advertise their own business.
What is The Register?
The Register started in London in 1994 as an occasional email newsletter and has published online daily since 1998. It is the flagship title of Situation Publishing, which also runs The Next Platform, DevClass and Blocks and Files. The site says it reaches roughly 40 million readers worldwide, with journalists in America, Europe, Asia-Pacific and Britain.
Readers are technology professionals, IT decision makers, executives and software developers. Coverage spans security, cloud (the "Off-Prem" section), on-premises systems ("On-Prem"), software, AI and hardware, plus a lighter Offbeat section.
The Register forums at forums.theregister.com hold the comment threads under each article, where busy stories collect dozens to over 100 comments. A smaller "User topics" area hosts reader-started forums; in October 2026 its newest threads dated from late September.
Who should pitch The Register?
- B2B and infrastructure startups: security, cloud, storage, developer tools, data centres, enterprise software.
- Founders with a story that has an edge: a vulnerability, a licensing fight, a price change in a big vendor's product, hard benchmark data.
- Storage and HPC founders, who also fit the sister titles Blocks and Files and The Next Platform.
- Skip it for consumer apps, lifestyle products and funding news without a wider story. Expect sceptical, funny comments if you do get covered.
How much does The Register cost?
News coverage is free and cannot be bought. Reading and commenting are free with an account. Advertising runs through a separate contact form at situationpublishing.com.
The domain authority of 90 belongs to theregister.com. Comment threads are no place for links: under the house rules The Register published in 2012, you can add hyperlinks only after 100 accepted posts.
How do you share your startup on The Register?
- Find the reporter who covers your field by reading recent stories on The Register.
- Check the contact page. It asks you to email the relevant staffer, or news@theregister.com if you are unsure. Corrections go to corrections@theregister.com.
- Send a short email: what happened, why IT professionals should care, the evidence, and how to reach you. Sensitive material goes through the secure Hush Line form linked on the same page.
- To join the forums, sign up via The Register forums and comment under articles in your field.
- Follow the house rules: "don't pimp your own website, blog or business". New commenters are pre-moderated until they have five accepted posts.
Tips to get more out of The Register
- Pitch the industry story with your data at the centre, and leave the product features for the follow-up questions.
- Offer proof up front: screenshots, documents, benchmark files. The contact page asks for exactly this.
- Read a reporter's last ten stories before you write; a pitch that fits their beat gets read.
- In the forums, answer technical questions as yourself and let readers find your company through your profile.
Our verdict
The Register is worth a pitch for enterprise and infrastructure startups with a real story and the evidence behind it. A tip costs nothing, and a reporter decides whether a story exists. The forums give no marketing return and suit founders who enjoy blunt technical debate.
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