How to get your startup covered by Tech.co
TL;DR
Tech.co publishes business tech news, software reviews and buying guides for small and mid-sized businesses, and it has belonged to MVF since December 2017. Press releases and news go free to press@tech.co; sponsored posts and partnerships are paid, with no published prices. Tech.co lists no open contributor programme, so it suits B2B software startups with real news or a product for its review categories.
What is Tech.co?
Tech.co started in 2006 as Tech Cocktail, a community event that Frank Gruber and Eric Olson set up to give the Chicago startup scene a louder voice. Jen Consalvo joined in 2010, and the company grew into a media and events business before MVF, a global publisher of digital guides, bought it in December 2017.
Today the site writes for business owners choosing software. Its menus cover AI tools, CRM, HR and accounting software, website builders, business phone systems, POS, project management, fleet management and asset tracking, plus news on AI, cybersecurity, logistics and hospitality. Jennifer McIlveen is the editor, Richard Parris the managing editor, and the newsroom published new stories on 27 October 2026.
Who should pitch Tech.co?
- B2B software startups in CRM, HR, accounting, website building, VoIP, POS or fleet tech.
- AI startups with news, data or a study that business readers can use.
- Software vendors open to affiliate or lead generation deals with MVF.
- Skip it for consumer apps, games or hardware, and for guest posts written to win a backlink.
How much does Tech.co cost?
News coverage is free: Tech.co asks for "relevant technology press releases and news announcements" at press@tech.co. Paid options run through two channels:
- Sponsored posts. Tech.co says it runs a dedicated team of staff writers and is "also open to sponsored posts". Enquiries go to commercial@tech.co. No prices are published.
- Partnerships. Tech.co earns commissions and referral fees through affiliate links and pricing request forms. Software vendors apply through MVF's Become a Partner page for affiliate and lead generation deals.
The About page states that ratings and rankings on Tech.co cannot be bought. Exceptions are marked as a "sponsored" table column or by a full advertising disclosure on the page.
How do you get your startup into Tech.co?
- Read the Tech.co contact page, which lists every address, and the About page with the editorial and money policy.
- Check recent news in your category on tech.co to see what the staff writers cover.
- Email your announcement to press@tech.co: what happened, the date, your numbers and a contact for questions.
- For a sponsored article, email commercial@tech.co and ask for formats, rates and disclosure terms.
- For affiliate or lead generation deals, apply on MVF's partner page.
- Anything else goes to contact@tech.co.
Tips to get more out of Tech.co
- Pitch news with business data. Tech.co publishes study-based stories and running lists on AI, layoffs and data breaches, so original numbers give writers a reason to quote you.
- Match a review category. A CRM or payroll tool fits the buyer's guides; a niche product without a category has a harder time.
- Keep the press email short: headline, three facts, a link to a press kit.
- Skip the free guest post pitch. The site lists no contributor guidelines and states that it works with staff writers.
Our verdict
Tech.co suits B2B software startups that sell to small businesses. A news pitch to press@tech.co is free, and affiliate or sponsored deals run through the commercial team and MVF.
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