How to get your startup featured on Starter Story
TL;DR
Starter Story publishes interviews and case studies in which founders explain how they started and grew their businesses, and it has been part of HubSpot since February 2026. Getting featured is free: you log in and submit your story through the share page. It suits founders with a real, revenue-backed story, and the paid membership is a learning product for readers that you do not need in order to be featured.
What is Starter Story?
Pat Walls started Starter Story in 2017 as a side project. It grew into a library of founder case studies, a YouTube channel and an email newsletter. HubSpot Media announced the acquisition in February 2026, so Starter Story now sits alongside The Hustle and My First Million.
The share page claims 1M+ monthly readers, 247K newsletter subscribers and 1M+ followers across YouTube, TikTok, Instagram and other channels. HubSpot's announcement counted 4,500+ founder case studies and interviews.
Who should share their story on Starter Story?
- Bootstrapped founders and solopreneurs with revenue to talk about: SaaS, apps, ecommerce brands, newsletters, agencies.
- Founders who are open about numbers, mistakes and the tools they use.
- Founders who want to hire, find partners or build a personal brand among other entrepreneurs.
- Skip it if you have no customers yet or cannot share any figures. Readers come to Starter Story for real numbers.
How much does Starter Story cost?
Being featured costs nothing. The share page says so twice, including "There's no cost to be featured."
The paid side is the Starter Story membership, sold on the join page. It gives access to case studies, startup databases, research tools, video trainings and a founder community. Starter Story also runs Build, a programme for shipping an app with AI, and five-week sprints for finding and validating a business idea. The join page shows no public price (checked 30 October 2026), so you see the cost only at sign-up.
Starter Story lists a "high DA backlink" among the benefits of a feature. The domain authority of 45 belongs to starterstory.com; the bigger gain is an audience of founders who read, watch and reach out.
How do you share your startup on Starter Story?
- Read two or three case studies in your niche on starterstory.com to see the depth and the numbers they publish.
- Open the share page and log in or sign up with your email or Google account. The submission form appears only after you sign in.
- Fill in the form with details about you and your business, including the figures you are willing to make public.
- Wait for the team to reply. Starter Story publishes no review time and no acceptance criteria, so send an update only when you have new results.
Tips to get more out of Starter Story
- Share real numbers: monthly revenue, start date, launch costs and customer count are what every case study is built around.
- Name your tools and channels. Readers want to know which software, ads and launch sites worked for you.
- Tell the hard parts. Failed launches and pivots make an interview worth reading to the end.
- Share the published interview on LinkedIn, X and your newsletter, and link it from your About page.
Our verdict
Starter Story features founders for free and reaches a large entrepreneur audience on the web, on YouTube and by email. Pre-revenue startups should come back after their first paying customers.
More options: see all tech media, blogs and newsletters. Planning the story you will tell one day? The Fe/male Switch startup game walks women founders from idea to first customers.