How to get your startup covered by Pocket-lint
TL;DR
Pocket-lint is a consumer technology site founded in 2003 and owned by Valnet since 2022. There is no submission form and no paid review: you pitch news or a product to editorial@pocket-lint.com, and the editors decide. It suits startups with a consumer gadget, phone or smart home accessory, streaming product or app that everyday users can buy.
What is Pocket-lint?
Pocket-lint publishes guides, reviews and features about the tech people already own, "from the phone that goes in your pocket all the way to the TV in your living room", in the words of its About page. Its examples range from free Kindle books and Android Auto apps to Blu-ray collections, and its tagline promises phone, gadget and entertainment reviews. The site states that it publishes only original work written by humans. Valnet's media page reports more than 2 million monthly sessions and 3 million monthly pageviews, and lists Pocket-lint in its technology portfolio next to Android Police, XDA, MakeUseOf and How-To Geek.
Who should pitch Pocket-lint?
- Consumer hardware startups with a shipping product: earbuds, chargers, smart home devices, wearables, cameras.
- App and streaming startups whose product helps people get more out of a phone, TV or e-reader.
- Founders with consumer tech news such as a launch date, a price drop or a new platform.
- Skip it if you sell B2B software, developer tools or anything a regular household would not buy. Pocket-lint writes for everyday consumers.
How much does Pocket-lint cost?
Editorial coverage is free and cannot be bought. Valnet's editorial standards say its brands do not take payment for product reviews, that review scores cannot be traded or sold, and that sponsored content is labelled in line with FTC rules. Valnet brands earn from affiliate links on some purchases. Paid options exist on the business side: advertising@valnetinc.com for display and direct campaigns, and partnerships@pocket-lint.com for brand-specific commercial deals. No prices are published.
How do you share your startup on Pocket-lint?
- Open the Pocket-lint contact page. The site's "Have a News Tip?" link leads there.
- For story ideas or a product to review, email editorial@pocket-lint.com, the address for topic ideas and suggestions.
- For PR, events and media requests, use pr@pocket-lint.com.
- Write a short pitch: what the product does, price, availability by country, release date and a link to images. Offer a review unit or full test account.
- If you want paid exposure instead, write to partnerships@pocket-lint.com or advertising@valnetinc.com and keep that request apart from your editorial pitch.
Tips to get more out of Pocket-lint
- Frame the pitch around a reader problem the site already covers, such as getting more from an old TV or replacing a phone app.
- Give the price for every country where the product ships, with a firm release date.
- Respect embargoes and say so clearly. Valnet's standards commit its brands to honouring them.
- Follow up once, then send the next real update rather than the same pitch.
- The "Join Our Team" page recruits paid writers; it is no place to submit a guest post about your startup.
Our verdict
Pocket-lint fits consumer gadget and app startups with a finished product and a clear everyday use. Coverage is editorial and free, so a precise pitch with a test unit is the only way in, and B2B founders should look elsewhere.
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