How to get your startup covered by Mashable India
TL;DR
Mashable India is the Indian edition of Mashable, operated under licence by Fork Media Group Pvt. Ltd., and it publishes new stories every day. Coverage is free and editorial, and there is no submission form or tips page: you reach the team through the contact email in the site footer or through the reporters who cover your category. It suits startups with a consumer product, app or gadget that launches in India.
What is Mashable India?
Mashable India describes itself as obsessed with culture and tech. Its sections are Entertainment, Culture, Tech, Science, Mobility, Podcast, Sports, Politics and Deals, plus product reviews and video series. The tech desk writes for Indian buyers: launch prices in rupees, Diwali sale round-ups, phone and laptop reviews, and news on apps people use every day. Mashable also runs editions for Australia, Italy, the Middle East, Benelux, Turkey, Southeast Asia and the UK.
Who should pitch Mashable India?
- Startups launching a consumer gadget, app or service in India with a clear price and availability date.
- Hardware makers ready to lend a product for a review. The Reviews section tests tablets, phones, speakers, keyboards and other devices sold in India.
- Mobility and EV startups, which fit the Mobility section.
- Skip it for B2B software, fundraising news without a consumer angle and launches outside India: the edition writes for Indian consumers.
How much does Mashable India cost?
Editorial coverage is free. Advertising is paid and handled by Fork Media Group at teammashable.india@forkmediagroup.com, with no published prices. The advertise page asks you to send your name, email and phone number, company name, business category, the timing of the campaign, a high and low budget, and how you will measure success. Keep that request apart from any news pitch.
How do you get your startup covered by Mashable India?
- Read recent stories in the Mashable India tech section and note who writes about products like yours.
- Write to the address behind the "Contact" link in the footer, partners@forkmedia.in. The old in.mashable.com/contact page returns an error, so the footer email is the current contact.
- Pitch the news in a few lines: what launches, the price in rupees, where to buy it, the launch date, and one link to a press kit with photos.
- For a hardware product, offer a review unit and say how long the loan lasts.
- For paid campaigns, email teammashable.india@forkmediagroup.com with the details listed on the advertise page.
Tips to get more out of Mashable India
- Lead with the India price and availability. The tech desk publishes launch prices and variant-wise pricing for Indian buyers.
- Time your pitch around shopping seasons such as Diwali, when the site runs sale round-ups.
- Send high-resolution product photos and a short spec list a writer can check.
- Pitch a story with a human angle for the Culture or Social Good sections when your product solves an everyday problem.
Our verdict
Mashable India is a good fit for consumer startups launching in India and a poor fit for everyone else. There is no formal tips channel, so a short, specific pitch with a rupee price and a review unit gives you the best chance. Expect no reply when the story does not fit.
The domain authority shown belongs to mashable.com as a whole, and editors decide whether a story links to you, so the real gain is Indian readers and buyers.
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