How to get your startup's byline on MarketingProfs
TL;DR
MarketingProfs is a B2B marketing education site with articles, the MarketingProfs Today newsletter, training and events, and it counts 350,000 members. It accepts unpaid guest articles (how-to and thought leadership) of 800 to 1,200 words, sent as a Word file to WriteForUs@marketingprofs.com. It suits founders of B2B, SaaS and martech startups who can teach marketers something practical.
What is MarketingProfs?
MarketingProfs publishes how-to articles, guides, podcasts, webinars and video tutorials for marketers, plus PRO training and events such as B2B Forum. The write-for-us page says the editors focus on enterprise (large-company) B2B marketing. Articles appear on the site and in MarketingProfs Today, a newsletter sent four times a week. The free membership asks for a work email.
Who should submit to MarketingProfs?
- B2B SaaS and martech founders with first-hand lessons on demand generation, ABM (account-based marketing), email, content or marketing measurement.
- Founders who ran original research, such as a survey of marketers: MarketingProfs covers research findings through a separate contact.
- Skip it if your startup sells to consumers or your topic falls outside B2B marketing.
- Skip it if you want to announce a launch: MarketingProfs publishes no press releases and no case studies.
How much does MarketingProfs cost?
- Contributing is free, and MarketingProfs does not pay guest contributors.
- Sponsored Article: a paid option that moves your how-to or opinion piece to the front of the queue and publishes it within a few weeks. Editors still have to accept it. The price is not published.
How do you share your startup on MarketingProfs?
- Read the Write for MarketingProfs guidelines in full. Pick a topic from their list, such as generative AI, demand generation, measurement, ABM, marketing automation, content marketing or email.
- Write an original, unpublished how-to of at least 800 to 1,000 words and not much more than 1,200. Use bullet points and clear takeaways.
- Add a 25-word bio with your LinkedIn and X contacts, plus a front-facing headshot that shows your head and upper torso. Disclose any company you mention in which you hold a stake.
- Paste each link right before the words it belongs to.
- Email the article as a Word file attachment to WriteForUs@marketingprofs.com with the subject line "MarketingProfs byline contribution". No PDFs, Google Docs links or pasted text.
- If the editors accept it, they reply within a week or two. The page gives a queue of up to two months at the top and warns further down that publication can take up to 4 months. If they reject it, you may not hear back at all.
Tips to get more out of MarketingProfs
- Drop the phrase "when it comes to": the guidelines name it as a reason to reject an article.
- Write one specific how-to from your own startup's numbers, such as how one change to an email sequence cut your cost per demo, and keep the product pitch out of the body.
- Send survey data to data@marketingprofs.com with "Research Findings" in the subject line, and infographics to the same address with a 125 to 150 word introduction and the subject "MarketingProfs infographic contribution".
- You keep the copyright and can republish the piece after it runs, with a link to the original. The DA of 81 belongs to marketingprofs.com; the gain for you is a byline in front of B2B marketers.
Our verdict
MarketingProfs is a strong byline for B2B and martech founders who can teach, and a poor fit for launch news. Expect a selective editor, no fee and a wait of two to four months, so pitch evergreen how-to topics.
More options: see all tech media, blogs and newsletters. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.