How to list your startup on Indian Yellow Pages
TL;DR
Indian Yellow Pages (IndianYellowPages.com) is a B2B business directory for India, run since 1997 by Weblink.In Pvt. Ltd. in Delhi. The listing is free, but the free tier does not link to your website; that takes the Standard plan at 6,000 rupees a year. It suits Indian manufacturers, suppliers and service firms that sell to other businesses.
What is Indian Yellow Pages?
IndianYellowPages.com is a searchable directory of Indian companies, sorted by product, service, city and locality. Buyers search it or post a requirement, and suppliers receive the enquiries by email and SMS. The site reports 32.4 lakh (3.24 million) verified suppliers, 2.4 crore (24 million) listings and more than 25,000 cities and towns. Delhi alone shows about 1.5 million listings.
The operator, Weblink.In Pvt. Ltd., also runs ExportersIndia.com, RealEstateIndia.com and PlacementIndia.com, and sells web design services.
The domain authority of 36 belongs to indianyellowpages.com. A free listing gives you a citation (name, address, phone) and a channel for buyer enquiries. It gives you no link to your site: the plan table states "No Linking of your Website" for the free tier.
Who should submit to Indian Yellow Pages?
- Indian B2B companies: manufacturers, wholesalers, exporters and service firms that want enquiries from business buyers.
- Startups with an Indian mobile number: the sign-up form asks for a +91 number and a locality.
- Skip it if you are outside India.
- Skip it if you want a backlink for free: the free listing has no website link at all.
- Skip it if you sell a consumer app or SaaS.
How much does Indian Yellow Pages cost?
- Free tier: one business location, no template website, no link to your website, placed after Standard members.
- Standard, 6,000 rupees per year: up to 5 business locations, up to 25 products or services, a link to your own website and priority placement after Customized members.
- Customized, price on request: top placement, up to 15 locations and up to 50 products or services, with a website link.
- Banner ads: 15,000 rupees for 3 months on city pages, or 10,000 rupees for 6 months on classified pages.
Prices come from the advertise page, which marks the annual price with an asterisk, so ask about tax before you pay.
How do you share your startup on Indian Yellow Pages?
- Open the free listing form.
- Enter your name, company name, email, +91 mobile number and locality, accept the terms of use and submit.
- Verify your contact details, the second step of the process. Verified details show buyers that your business is real.
- Complete the business profile with products or services, a description and images.
- Answer the buyer enquiries that arrive by email and SMS.
Tips to get more out of Indian Yellow Pages
- List each product or service by the name a buyer types, such as "stainless steel kitchen sinks Rajkot", rather than your internal product names.
- Reply to enquiries the same day. A posted buyer requirement reaches several relevant suppliers, so answer before your competitors do.
- Count real enquiries from the free listing for three months before you pay 6,000 rupees for the website link.
- Pick your exact locality: the site has locality pages, such as Karol Bagh and Lajpat Nagar in Delhi, and buyers browse them.
Our verdict
Indian Yellow Pages is a large, working B2B directory and a fair free listing for Indian suppliers and service firms that want buyer enquiries. For SEO it is weak value, because the website link sits behind a paid plan. Startups outside India, or selling to consumers, can skip it.
More options: see all business directories and local listings. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.