How to list your SaaS on HowToBuySaaS
TL;DR
HowToBuySaaS (HTBS) is a software discovery site with about 850 product profiles, SaaS reviews, comparisons and buying guides. A public product listing costs $29 or $199, paid once, for life; there is no free listing plan. It suits SaaS startups that want a buyer-facing profile and a shot at an editorial review.
What is HowToBuySaaS?
HowToBuySaaS is a SaaS marketplace and review site run from Bengaluru, India, led by founder Snehil Prakash since August 2020. The footer names Techlithic Solutions LLC as the company behind it. Buyers browse categories such as AI tools, CRM and SEO, read reviews with pros, cons and pricing, and compare alternatives.
The site runs two separate marketplaces:
- a public marketplace of software product profiles for buyers doing research;
- a private marketplace where founders list a SaaS business for sale or a capital raise, on monthly subscription plans.
The site is active: its sitemaps show new product profiles in September 2026 and new articles on 28 October 2026.
The domain authority of 29 belongs to howtobuysaas.com. The "visit website" button on a product profile carries rel="nofollow sponsored", and HTBS states that no plan buys backlinks, rankings or AI citations. The real gain is a buyer-facing profile and review consideration.
Who should list on HowToBuySaaS?
- B2B and SMB SaaS startups that want a product profile buyers find when they compare tools.
- Founders with a free trial or sandbox who want an independent review with pros and cons.
- SaaS founders preparing a sale or raise, through the separate private marketplace.
- Skip it if you only want SEO links: profile links are nofollow and sponsored.
- Skip it if you sell a consumer app or a service business without software.
How much does HowToBuySaaS cost?
The List Your SaaS page publishes two one-time, lifetime plans, paid through Stripe:
- Growth Listing, $29: public profile, product overview, one category, features and use cases, logo and visuals, a website button and an HTBS check of your information.
- Enterprise Listing, $199: everything in Growth plus extra screenshots and categories, vendor access to request updates, priority corrections, launch news on the profile and consideration for an editorial review.
An editorial review has no published price and starts with a contact request. Launch Spotlight, newsletter sponsorship, advertising and sponsored content are sold on request, also without public prices. Private marketplace plans are monthly and priced separately.
How do you share your startup on HowToBuySaaS?
- Search the site for your product first. If a profile exists, use Claim Your SaaS Profile; HTBS checks your authorization through a work email or company evidence.
- If not, open List Your SaaS, pick Growth or Enterprise and pay through Stripe.
- Send factual product details: what the software does, who uses it, features, screenshots or a demo and the website link. HTBS may ask for corrections before publishing.
- For a review, go to Get Reviewed and contact the team. HTBS requires product access (trial, test account or sandbox) and publishes the good and the bad.
Tips to get more out of HowToBuySaaS
- Start with the $29 plan and upgrade only if buyers reach you from the profile.
- Name the audience in your first line, e.g. "Invoicing for freelance designers in the EU".
- Add real screenshots of your main workflows: HTBS says it wants buyer information, not marketing copy.
- For a review, prepare a test account with sample data so the editor can run a full workflow.
Our verdict
HowToBuySaaS is active and cheap at $29 for life, with clear rules on nofollow links and editorial independence. Treat it as a low-cost buyer profile next to bigger review sites, with little SEO value.
More options: see all software and SaaS review sites. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.