How to list your home-services startup on Houzz
TL;DR
Houzz is a home design and renovation platform where homeowners collect ideas and hire architects, designers and contractors. A free Houzz Pro account adds your business to the Find Professionals directory, and paid Houzz Pro plans start at $199 a month. It suits startups that deliver renovation, design or building work to homeowners.
What is Houzz?
Houzz combines three things: a large library of home photos sorted by room and style, editorial stories on remodeling, and a directory of local professionals across categories such as architects, design-build firms, general contractors, interior designers, kitchen and bathroom remodelers, garden designers and pool builders. Houzz runs local sites in the US, the UK, Canada, Australia, Germany, France, Italy, Spain, Japan, India and other countries.
Houzz Pro is the business software for contractors and design pros behind the directory profile. It covers estimates, invoices and online payments, takeoffs, 3D floor plans, a CRM, project management and marketing tools.
The domain authority of 90 belongs to houzz.com. Your gain is a profile in front of homeowners who are planning a project and looking for someone to hire.
Who should submit to Houzz?
- Home-services startups: renovation companies, interior design studios, kitchen and bathroom remodelers, garden and outdoor living businesses.
- Founders with project photos to publish, since homeowners judge pros by their portfolio and reviews.
- Skip it if you sell software to contractors. Houzz Pro competes with you there, and the directory lists service providers.
- Skip it if your business has no service area or address. Homeowners search for pros near them.
How much does Houzz cost?
- Free Plan: a Houzz Pro account with a directory profile and starter tools such as the 3D floor planner, estimates and invoicing. No credit card is required.
- Pro: $199 a month for one user, with estimates, invoices, takeoffs, 3D floor plans, selections, bid and budget management.
- Teams: from $399 a month with five users, adding a Premium Profile, email marketing, a custom website and dedicated support.
- Enterprise: unlimited users, priced by the sales team.
- Extra users cost $50 per user a month, Houzz offers a 30-day free trial of the paid plans, and advertising packages start at $499 a month.
How do you share your startup on Houzz?
- Go to pro.houzz.com/pro and sign up with your business email and a password.
- Add your business website so Houzz can fill in profile details, then choose your main industry and your reasons for signing up.
- Enter your business name, mobile number and country, and pick the Free Plan or a paid plan.
- Complete the profile: business address, category, project photos and a description of your services. Without an address, the business does not show up in the directory, and a "Make Private" option hides it from the public profile.
- Ask past clients to review you on Houzz, so homeowners see real feedback next to your photos.
Tips to get more out of Houzz
- Upload projects with several photos each, labelled by room and style, since homeowners browse photos by room and style.
- Choose the narrowest correct category, such as "Kitchen Remodelers" instead of "General Contractors".
- Reply to every lead message and review on the same day.
- Try the free plan for a few months before paying for ads, and track how many leads mention Houzz.
Our verdict
Houzz is a strong fit for startups that do renovation, design or building work for homeowners, and the free listing costs only time. The paid plans are full business software, so compare them with the tools you already use. Software startups serving contractors should treat Houzz Pro as a competitor to study.
More options: see all business directories and local listings. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.