How to get your startup covered by Gizmodo
TL;DR
Gizmodo is a tech, science and internet culture site, founded in 2002 as one of the first tech news blogs and owned by the European media group Keleops since 2024. Coverage is free and editorial: pitch a writer directly or send your story to tipbox@gizmodo.com. It fits startups with a consumer product, a science story or something the internet will talk about.
What is Gizmodo?
Gizmodo describes its reporting as "fiercely independent" and covers technology, science and culture. G/O Media sold the site to Keleops in 2024, and the About page names Gizmodo USA LLC in New York as publisher. The newsroom has desks for tech news, consumer tech, and science with the Earther climate beat, plus io9 for science fiction, film and TV. The About page names the editors: Rhett Jones runs tech news, Raymond Wong consumer tech, George Dvorsky science and Cheryl Eddy io9 news.
Who should pitch Gizmodo?
- Consumer tech startups with a gadget, app or service that readers can try.
- Science and climate startups with research results, field data or a new method that the science desk can check.
- Founders with a story about internet history, online subcultures or the people behind a technology.
- Entertainment and gaming startups with news for io9 readers.
- Skip it for B2B tools, funding announcements and polished marketing claims. Gizmodo's pitch guide asks for stories on corporate misconduct, privacy and security, so expect a sceptical read.
How much does Gizmodo cost?
Editorial coverage is free. Advertising and licensing sit on a separate page, Advertise with us, which lists sales@gizmodo.com for sales inquiries and publishes no prices. Gizmodo discloses that it earns a commission on some product links. Freelance writers get paid, and the pitch guide says fees vary with the scope of the project.
How do you pitch your startup to Gizmodo?
- Read the Gizmodo About page. Under PR & Story Pitches it tells you to email writers directly or send a message to tipbox@gizmodo.com.
- Pick the desk: tech news, consumer tech, science or io9. Check recent bylines on stories close to yours.
- Write a short pitch: what happened, why a Gizmodo reader cares, the proof (data, a demo, a paper) and when it goes public.
- Send it to one writer, or to tipbox@gizmodo.com when nobody fits.
- Keep contact@gizmodo.com for later: the About page lists it for corrections, complaints and factual disputes.
The freelancer guide covers paid features by independent writers, with "pitch" in the subject line, possible headlines and links to published work. A freelance feature has to be independent journalism, so it is no way to write about your own company.
Tips to get more out of Gizmodo
- Open with the most surprising fact: a number, a test result or a finding that runs against what readers expect.
- Offer a demo or a test unit with the pitch so the writer can check your claims.
- Prepare answers on data collection, privacy and labour before you hit send. Gizmodo reporters ask about them.
- Pitch io9 only with entertainment news: casting, a release date, a behind-the-scenes story.
- Follow up once after a week, then move on.
Our verdict
Gizmodo gives a startup a large, tech-literate audience and a sceptical editor. Bring a real story with evidence behind it, because marketing copy goes nowhere here. The tipbox address makes a first pitch easy, and coverage stays an editorial decision.
More options: see all tech media, blogs and newsletters. Planning a launch around press coverage? The Fe/male Switch startup game walks women founders from idea to first customers.