How to get your startup featured on Foundr
TL;DR
Foundr is an entrepreneur media and education company known for The Foundr Podcast with Nathan Chan, Foundr Magazine and paid online courses. Founders apply to be interviewed through the Get Featured form, which lists no fee, and one interview becomes a magazine spread, a podcast episode, a blog post and social posts. Foundr receives 40 to 50+ pitches a day and picks founders with a proven business.
What is Foundr?
Foundr started as a digital magazine for entrepreneurs: its archive runs from Issue 01 in March 2013 to Issue 139. Today it sells online courses and the Foundr+ membership, runs a weekly podcast, publishes articles on ecommerce, email marketing and finance, and hosts a free summit, Start Your Ecommerce Business Summit 2027, on 8 to 10 November (US) and 9 to 11 November (Australia).
The audience is ecommerce sellers, early founders and side hustlers who want practical lessons from people who built real companies.
Who should apply to Foundr?
Foundr's Get Featured page lists three tests:
- Real practitioners: Foundr only interviews founders who built a business themselves, ideally from scratch.
- Market leaders or innovators: guests rank among the top 3 brands in their niche or built something disruptive.
- Building a legacy: products, services or brands that have reached millions of people, and a wish to help other entrepreneurs.
That makes Foundr a fit for founders with traction: an ecommerce or consumer brand with real revenue, or a company with a story others can copy. Skip it at the idea or pre-revenue stage, and skip it if you teach business without having built one.
How much does Foundr cost?
Getting featured: the Get Featured page lists no fee, and Foundr's editorial policies state that it does not run paid advertising on the blog or magazine. Partnerships, when they exist, are disclosed.
Learning from Foundr is paid. Foundr+ costs $1 for a 14-day trial, then $99 a month, cancel any time, with 1,000+ short video lessons, the magazine catalogue of 100+ issues, an AI coach and a private founder community. Individual courses are sold separately.
The domain authority of 64 belongs to foundr.com. The editorial policies say Foundr adds links to profiles itself or lets subjects link to their work on a limited basis, so treat a feature as audience and credibility, with any link as a bonus.
How do you share your startup on Foundr?
- Read or listen to three recent features to see the angle: concrete numbers, early mistakes, tactics.
- Open the Foundr Get Featured page and click Apply now to reach the application form.
- Show proof: revenue or customer numbers, your niche and your rank in it, and the lesson you can teach.
- Wait. Foundr says someone from the team will be in touch if everything lines up, and it gives no review time.
- If selected, you record a 30 to 45 minute interview by audio call, or on video in person where possible.
Tips to get more out of Foundr
- Lead with a number in the first line of your application: launch budget, first year revenue, growth rate.
- Pitch one teachable story, such as how you found your first 100 customers.
- Prepare tactics listeners can copy. The podcast and articles favour step by step advice.
Our verdict
Foundr is a strong target for founders with a proven ecommerce or consumer business and a story with numbers, and the application lists no fee. Early founders get more from Foundr as readers than as guests.
More options: see all tech media, blogs and newsletters. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.