How to list your startup on EZlocal
TL;DR
EZlocal is a US local business directory with a free business listing and paid listing management called Dash. Dash Pro costs $39 a month with a 14-day free trial, and Dash Premium costs $89 a month. It suits US businesses with a physical address that depend on local search; most software startups can skip it.
What is EZlocal?
EZlocal runs a web directory where any business can claim or create a free profile, and Dash, a paid dashboard that pushes your business details to other directories, apps and data aggregators and keeps them consistent. The company has run the site since 2007, according to its copyright line.
The paid plans sell NAP consistency: the same Name, Address and Phone number (plus website) everywhere your business appears. EZlocal's help centre states that Listing Sync puts your website URL in listings where each publisher allows it, and that it does not create traditional backlinks. The domain authority of 55 belongs to ezlocal.com. Your gain is accurate citations for local search.
Who should submit to EZlocal?
- US businesses with a real street address or a defined service area: trades, clinics, salons, restaurants, agencies, local shops.
- Service area businesses can hide their address from the public, though some data aggregators then skip the listing.
- Skip it if your company has no verifiable US address. EZlocal states that virtual offices and PO boxes are not real-world addresses.
- Skip it if you sell software online to a national or global market. Citation tools serve businesses that customers visit or call locally.
How much does EZlocal cost?
- Free listing: a profile on the EZlocal web directory plus free tools.
- Dash Pro: $39 a month, month to month, with a 14-day free trial that turns into a paid subscription unless you cancel. It syncs your details to 40+ directories and apps, among them Bing, Apple Maps and MapQuest.
- Dash Premium: $89 a month. It adds distribution to 300+ sites through data aggregators such as TransUnion Digital Business Profile (formerly Localeze) and Foursquare, plus Google Business Profile review and post management and AI writing tools.
- Full service: EZlocal's team manages everything; call (877) 416-2378 for a quote.
Each location needs its own account and its own subscription.
How do you share your startup on EZlocal?
- Go to the free business listing page and search for your business. Claim it if it exists, or create a new listing.
- Fill in the fields EZlocal requires for maximum reach: business name, address, main phone, website, main category, hours and a description of at least 200 characters.
- Add your logo and photos, then log in at dash.ezlocal.com to edit the profile or start the Dash Pro trial.
- After activating a paid plan, expect most directories to update within 24 to 48 hours. Listings that need cleaning take up to 6 weeks.
Tips to get more out of EZlocal
- Copy your name, address and phone number exactly from your Google Business Profile before you sync anything.
- Write the 200-character description around your service and your city, since that text travels to every synced directory.
- Keep a paid plan running only while you need protection from third-party edits. EZlocal states that after cancelling it stops pushing updates, and listings drift over time.
Our verdict
The free EZlocal listing is a quick citation for any US business with a real address. Dash Pro at $39 a month makes sense for a local startup that has messy listings across many sites. Online software companies and founders outside the US can skip both.
More options: see all business directories and local listings. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.