How to post startup videos on BitChute, and whether you should
TL;DR
BitChute is a video hosting site, launched in 2017, that markets itself on free speech and light moderation. Uploading needs only an account, and optional paid memberships add larger files and higher resolution. Its audience and reputation sit on the fringe, with far-right and conspiracy content documented by Reuters, the ADL and others, so most startups will find the brand fit poor.
What is BitChute?
BitChute was founded in January 2017 by Ray Vahey and was first registered in England. It works like a small YouTube: channels, uploads, subscriptions, comments and hashtags. It now lists its base in Wyoming, USA. In May 2025 it blocked all UK visitors, citing the UK Online Safety Act, and UK-registered users can upload only for viewers outside the UK.
The company reported 218 million unique visitors over the year to July 2023, a figure it gave Reuters and which nobody has audited. The platform earns money from ads, memberships and viewer donations to creators.
Reputation. A 2022 Reuters investigation found racist videos and comments inciting violence on the site. The Anti-Defamation League called it "a hotbed for violent, conspiratorial and hate-filled video propaganda", and the Southern Poverty Law Center and Bellingcat published similar findings. BitChute describes itself as politically neutral and publishes community guidelines that ban incitement to hatred, terrorism content and spam.
The domain authority of 86 shown here belongs to bitchute.com and says nothing about the audience or the value of a link from a video page.
Who should post on BitChute?
Possible fit:
- Startups whose customers already watch alternative video platforms and who are comfortable being seen there.
- Creators who mirror an existing YouTube channel and want an extra copy of their videos.
Skip it:
- Most startups, and anyone selling to businesses, schools, public bodies or investors who check brand safety.
- Companies targeting the UK, where the site is blocked.
How much does BitChute cost?
- Uploading: no membership needed. You create an account and upload.
- Membership is optional and adds larger file sizes, higher resolutions, upload priority and longer descriptions (5,000 characters instead of 3,000) (upload guide).
How do you share your startup on BitChute?
- Click Sign Up on bitchute.com and set up your channel.
- Click the upload icon and add your video in MP4, MOV, WebM or another listed format. The support site recommends MP4 with H.264.
- Choose a thumbnail (required), a title of up to 100 characters, a description and up to three hashtags.
- Pick the sensitivity setting. "Normal" reaches all users, and creators are responsible for choosing correctly.
- Publish, then set the category, comments and visibility under Edit. BitChute's help pages say a new channel can take about two weeks to appear in search.
Tips to get more out of BitChute
- Decide on brand fit first. Search the site for your industry and look at what appears next to it before you upload anything.
- Use the automatic YouTube import described in the creator help pages if you only want a mirror of your existing videos.
- Write plain, specific titles, since BitChute's guidelines treat misleading titles and thumbnails as platform misuse.
- Do not repost the same video several times: the guidelines class that as spam.
Our verdict
BitChute lets any startup upload video for free, but its audience is small, fringe and politically skewed, and its moderation record worries advertisers and partners. Unless your customers are already there, put your video effort into YouTube, LinkedIn or your own site.
More options: see all founder communities. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.