How to pitch your startup or app to Android Authority

TL;DR

Android Authority is a tech publication about Android phones, apps and consumer electronics, founded in 2007 and published by Authority Media. News, leaks and press releases go to news@androidauthority.com, and editorial coverage costs nothing. Paid placements run separately through Authority Media, and the site fits startups with an Android app, a gadget or real mobile news.

What is Android Authority?

Android Authority covers Android phones and apps, and its coverage now reaches wearables, robot vacuums, streaming services and AI tools. Its About page describes it as an imprint of Authority Media and says it reaches 50+ million users and hundreds of brands every month through social media, Google search and newsletters. The site counts 53 contributors and more than 71,000 published posts.

The team mixes news writers, device reviewers, engineers and video producers. One senior writer, Andy Walker, focuses on new Android apps that solve everyday problems, which makes him the natural reader for an app pitch. The site also publishes hands-on videos on its YouTube channel.

Who should pitch Android Authority?

  • Startups launching an Android app with a clear, new use case.
  • Hardware startups with phones, accessories, wearables or smart home devices.
  • AI tool makers whose product runs on Android or changes how people use their phone.
  • Founders with exclusive data or a news angle about the Android ecosystem.
  • Skip it for B2B software with no consumer side, or for funding news without a product readers can try.

How much does Android Authority cost?

Editorial coverage is free: you send news or a pitch and the editors decide. For paid exposure, the contact page sends app makers to the Authority Media services page. Sponsorship and advertising requests go to sales@androidauthority.com. No prices are published.

How do you pitch your startup to Android Authority?

  1. Open the Android Authority contact page and pick the right address: news@androidauthority.com for leaks, press releases and news, contact@androidauthority.com for general enquiries.
  2. Check the About page to find the writer who covers your topic. Each team member has a contact link that pre-fills the site's form with their name.
  3. Write a short pitch: what launches, on which date, the price, the Play Store link, and one line on what is new compared with existing apps.
  4. Attach or link screenshots, a short screen recording and a press kit. Offer a promo code or test account for reviewers.
  5. For paid visibility, contact sales@androidauthority.com and keep that thread apart from your editorial pitch.

Tips to get more out of Android Authority

  • Lead with the news. "Free offline transcription app for Android launches in 12 languages" beats a paragraph about your mission.
  • Send real numbers: download counts, ratings, battery or storage impact, and pricing in dollars.
  • Pitch one writer per story and follow up once, about a week later.
  • Time hardware pitches before launch with a clear embargo, so a reviewer has days with the device.
  • Keep your Play Store page polished before you write. Editors click through, and a weak listing ends the story.

Our verdict

Android Authority suits founders with a consumer Android product or genuine mobile news, and the contact page lists clear addresses for each request. A short pitch to the right writer costs nothing. Paid placements through Authority Media buy reach, while editorial coverage stays the editors' call.

More options: see all app directories and app review sites. Planning the launch around this listing? The Fe/male Switch startup game walks women founders from idea to first customers.

New to startups? The Fe/male Switch startup game takes you from idea to first customers with an AI co-founder and a community of women founders.