How to set up a founder page on about.me
TL;DR
about.me is a personal landing page builder: one page with your photo, a short bio, your links and one button, at an address like about.me/yourname. The Free plan costs $0, Standard costs $60 a year and Pro costs $90 a year. It suits founders who want a clean bio page for email signatures and event profiles, and does little for a product launch.
What is about.me?
about.me hosts one-page personal websites, built, in its own words, for freelancers, entrepreneurs and side hustlers. Your page shows your name, a headline, a bio, a photo, links to your social profiles and a Spotlight button that sends visitors to one place, such as your startup's website. The paid plans add Virtual Twin AI, a chatbot trained on your background that answers visitors' questions, collects their contact details and books meetings.
A note on SEO: the domain authority of 54 belongs to about.me, and links on member pages carry rel="nofollow", so they pass no link authority to your site. Member pages are open to search engines, so a good page shows up when someone searches your name.
Who should use about.me?
- Founders who meet people at events and conferences and need one link that explains who they are and what they build.
- Solo founders and consultants whose own name is the brand.
- Founders who send a lot of email: the free email signature puts your page in every message.
- Skip it if you already keep a personal website, or if you want backlinks and product discovery: about.me has no startup directory or launch feed.
How much does about.me cost?
Prices on the about.me pricing page in October 2026:
- Free, $0: your page, the free link about.me/yourname and an email signature with that link. The page carries about.me branding.
- Standard, $60 billed annually ($5 a month), or $6 month to month: adds Virtual Twin AI, lead capture into the about.me CRM (contact list) and appointment scheduling.
- Pro, $90 billed annually ($7.50 a month), or $9 month to month: adds a custom domain (yours, or one bought through about.me from $10 a year), testimonials, a portfolio of up to 30 photos plus video, Google Analytics stats and removal of about.me branding.
How do you set up your founder page on about.me?
- Go to about.me/signup and create an account. Claim the link with your name: the free about.me/yourname address stays yours.
- Add a clear photo, a headline with your role and company (such as "Founder of X, booking software for dog groomers"), a short bio and links to your LinkedIn, X or Instagram.
- Set the free Visit My Website Spotlight button to your startup's site, waitlist or demo page.
- Turn on the email signature, then add the page link to your event bios, speaker profiles and press kit.
Tips to get more out of about.me
- Write the headline for strangers: what your company does and for whom, in one line.
- Point the Spotlight button at the single action you want, such as a waitlist or a demo booking, and change it when your focus changes.
- Put your company name, product category and city in the bio, so people who google you find the startup behind the name.
- Before paying for Standard, decide whether your visitors need a chatbot at all.
Our verdict
about.me is a quick, free way to get a professional bio page and one link to share. It brings no traffic or backlinks by itself, so treat it as a digital business card. Pay for Pro only when your own domain and analytics matter to you.
More options: see all founder communities. Planning your launch? The Fe/male Switch startup game walks women founders from idea to first customers.